From Court to Couture: How Bjorn Borg Catapulted Fila to Global Prominence

In the realm of global business, shrewd marketing is the key to thriving, especially for clothing brands competing fiercely for attention. While high-end brands often lean on influencer and celebrity collaborations to expand their reach, sportswear brands uniquely leverage these partnerships to enhance performance and style.     One such brand is Fila, an Italian […]